Can Marijuana Companies Adopt a Highway?

They’re so ubiquitous you might not notice them anymore: blue “sponsor-a-highway” signs displaying the name of a local company that pays for private cleanup crews to pick up litter in the area.

But slow down a bit and — wait, was that the logo of a marijuana company?

Eager to build brand awareness in an industry subject to tight advertising and marketing restrictions, six cannabis firms have purchased a total of 16 “sponsor-a-highway” signs across the state, according to the state Department of Transportation, which supervises two corporate vendors that manage the program.

Read the full article by Dan Adams from the Boston Globe here.

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